By Tracie Copeland, Broker-Owner, Copeland & Co.

Selling your home for the first time, or the tenth time? Regardless, you know there are many considerations to make – especially if you want to sell it in the next 30 days!

  • How do you know if you are listing your home at the right price?
  • How are recent sales or listings affecting your home’s value?
  • Who are the buyers that might be interested in your property, and how will we reach them?
  • Who is your agent, really, and how much experience do they have?

Avoid These Traps Before You List Your Home

#1 – Hiring Your Friend Who Is an “Agent”

You wouldn’t want a surgeon that works part-time to perform a procedure on you or someone you love, would you? Of course not! So why would you consider hiring a part-time sales associate agent to list your home? Arguably, selling your home is one of the most important financial transactions you’ll ever undertake.

Don’t put your trust in someone as your sales agent just because they are your friend or neighbor. Hire a Broker who does real estate as their full-time profession instead.

Brokers are NOT agents!

A Broker is a Realtor that owns her own real estate brokerage company. A sales associate must work as a full-time agent for at least two years before they can even apply with the state to become a Broker. That means Brokers are more experienced, by statutory requirement, than sales associate agents. A Broker must also undergo additional education requisites, testing by both the educational institution and the State of Florida, and licensing.

With a Broker, you know that you’re in competent, professional hands.

#2 – Listing Your Home Just to List It

The number one reason a home won’t sell in the amount of time you need, besides the choosing of your agent and what they do or do not do to market your listing, is price. If a home is priced too high, you box out potential buyers.

Remember, a home’s value isn’t determined by any of these factors:

  • What an agent tells you they can sell the home for
  • What the agent wants to sell the home for
  • What you think the home can sell for
  • What your friends or neighbors think your home can sell for
  • What you want your home to sell for

Comparables, market factors, and a qualified buyer will ultimately determine what your home will sell for. We won’t agree to list your home at an unreasonable price just to get you to sign on the dotted line. We will agree to list your home at a price that will allow it to attract qualified buyers with intent, based on market forces and research.

Hire a Broker who will list your home for a sellable price and avoid the “list and sit”.

#3 – Assuming 20th-Century Advertising Still Works

It’s 2015, people! Qualified buyers with intent to purchase use the Internet to find the homes that they want to see. Period. Traditional real estate marketing outlets like newspapers and yard signs are still relevant (and may forever be), so that’s important to do. But to reach potential buyers today, what we did twenty years ago simply isn’t enough to find a buyer for your home.

Think about this: you found this website, right? You’re a potential seller, and we drove you here. We’ve probably impressed you with our experience, our knowledge, and our company culture of Doing It Differently. Trust us when we say that we can drive qualified buyers with intent to purchase to your listing, too.

Hire a Broker who will market your home in the new media buyers prefer to use.

We don’t want to share our “secret sauce” for selling properties at the highest possible fair market value in the shortest time possible, but generally speaking, our Comprehensive Listing Plan (CLP) follows a defined and proven formula:

  • Promoting the property on the Internet using cutting-edge web design and development technologies
  • Creating high-quality, professional multimedia assets featuring the property, neighborhood, or community
  • Leveraging new and existing relationships with our professional network of Brokers and Sales Associates

…and much, much more!


We love meeting potential listing clients. Give Tracie Copeland, Broker and Owner of Copeland & Co. a call at 561-500-LIST, or click here to email her to request a Comprehensive Listing Plan review of your property.

Or you can click here to tell us about your property, and we will provide you with a free, 100% obligation free Comparable Market Value Report.

Seven Steps to Sell Your Home

Download Seven Step to Sell your Home in 30 Days or Less!

Written by Broker-Owner Tracie Copeland, this one-page easy-to-read guide reveals our blueprint for getting homes sold. After 15 years in the Palm Beach County real estate market, you can bet that Tracie knows what works and what doesn’t!

Fill out this form for instant access to the PDF. (Don’t worry, we hate SPAM, too).