How do you know if your listing is reaching the right buyer? How do you know if the agent you hired is actually doing anything to get your home sold? These are the most important questions you should be asking if your currently selling you home. Trust us – there are thousands of real estate sales associates and Brokers throughout Palm Beach County whose only goal is to just get your listing, and get it up on the MLS at whatever price you ask.

Their plan is to just get you to sign on the dotted line. They figure they’ll be able to just talk you to the real value of the home later, and therefore a price reduction, later.

At Copeland & Co., we build relationships. We won’t list a home for a price that we don’t think is reasonable. In fact, just as you are interviewing us during the listing presentation, we too are interviewing you. We both have to be comfortable in our decision to work together.

At Copeland & Co., we build relationships.

Simply put, you want a Realtor who you trust will actually work to sell your home, and we want a client who will trust our professional opinions and Listing Marketing Plan.

What Sets Us Apart: Our Listing Marketing Plan

We don’t want to share our “secret sauce” for selling properties at the highest possible fair market value in the shortest time possible, but generally speaking, our Listing Marketing Plan is designed to do just that. It’s a defined formula that we are constantly tweaking and improving. The LMP includes:

  • Using online marketing to promote your home and create visibility among qualified, interested buyers
  • Dedicating a specific marketing budget to each and every single listing as a percentage of the expected commission we earn on the sale
  • Creating high-quality, professional multimedia assets for web, print, and signage featuring the property, neighborhood, or community
  • Leveraging new and existing relationships with our professional network of Brokers, Sales Associates, and our ever-growing database of buyer leads

See the Listing Marketing Plan in action, by checking out this case study on a home that we put under contract in 1 day, for asking price!

Request a Listing Marketing Plan for Your Home

We love meeting potential listing clients! Give us a call at 561-500-LIST (5478) to speak with a Realtor® today, and ask to schedule a free listing presentation, during which we will offer a professional evaluation of what we would be willing to list your home for, and exactly what price we think it will sell for – and how much you’ll net!

You can also email us some specifics about your home first by completing our Free Home Market Value Report, and we will email back to you a preliminary evaluation of your home, and schedule a time to see your home.

Seven Steps to Sell Your Home

Download Our Latest Guide for Sellers

Written by Broker-Owner Tracie Copeland, this one-page easy-to-read guide reveals our blueprint for getting homes sold. After 15 years in the Palm Beach County real estate market, you can bet that Tracie knows what works and what doesn’t!

Fill out this form for instant access to the PDF. (Don’t worry, we won’t SPAM you. Take a look at our Privacy Policy.)